The Loft: “Rain”
Miami electronic-RnB duo The Loft make their debut with the sensual “Rain.” The song features a dark atmosphere, an ominous drum beat, and airy, heartbroken melodies. The sparse texture brings out the singer’s confessional performance about trying to find hope in a failing relationship. To match the minimalist track, the music video is a static shot of a man standing in the rain. As cars pass by and the rain pours down, the man stays still, letting life pass him by. It may be simple, but the video is incredibly effective in bringing out the desperation of the song. I only hope he doesn’t catch a cold!
You can download “Rain” right from the band’s Soundcloud page.