Nancy Whang is All Over This Music Video
Typically, “one-trick pony” is a bit of a pejorative term for work that relies on the same trick throughout, but the Eoghan Kidney-directed video for Shit Robot’s “Take Em Up” tastefully uses a limited palette of visual effects to keep the clip interesting. The raw footage of the video features Nancy Whang (of LCD Soundsystem and The Juan MacLean fame) doing the generally unremarkable walk-and-sing thing, but creative effects leave a trail of still-images behind her, some bursting with vibrant color. The introduction to the video works especially well. Kidney smartly uses the song’s four minutes to push this technique to its limits.