“Semiotics of the Internet” Confronts the Sexism of Google Search Suggestions
Often we find Google’s automatic search suggestions weird, or humorous, but in Nicole Capobianco’s video Semiotics of the Internet, it’s clear that they’re not always so harmless. Inspired in name by Martha Rosler’s classic Semiotics of the Kitchen, Capobianco demonstrates that the twisted gender norms that inspired Rosler’s video are alive and well in the Internet age. The video viscerally demonstrates the strange hivemind that shapes Google Search suggestions in general, and the twisted influence of patriarchy on that hivemind in particular. Capobianco works in photography and graphic design, in addition to the time-honored medium of screen capture video.